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Explode Your Website Profits With Backend Sales

This is the website marketing strategy that many website owners… and website designers… just don’t understand.

And it is the one marketing strategy that will EXPLODE your business profits.

Let’s just take a minute to go back to the biggest mistake website owners make. That is, they go out and spend a small fortune with some technically brilliant “web designer” to create a website that promotes a specific business image… maybe even wins a website “design award”. Fact is though… it does not effectively SELL the clients products or service.

And remember… I want to create a website that SELLS!

I’m less concerned about the business image that the website creates, I don’t care if it wins a “website design award”… I just want it to SELL and put money into my bank account!

So what are “Backend Sales“?

These are the sales that you make to customers who have PREVIOUSLY purchased your products. These are the buyers who you have already impressed with your product.. the ones you have already built a relationship with.

And the fact is… they are the easiest to SELL more products to!

And if you’re not targeting these clients with more of your products… then you are missing out on the biggest opportunity for increased profits in your business.

You see… you have already spent the advertising dollars to attract these clients… so any further purchases they make will only cost you the production cost, or the cost of the good to you of your product.

Let me give you an example. I recently purchased an information product (an ebook) I was interested in for around $30. After reading the information, I was that impressed that I then went and spent $240 on another product from that seller.

It’s what I refer to as “Hidden Sales”. Are you possibly sitting on a gold mine and don’t even know it?

Think of hidden sales as “overlooked opportunities”. Think of them as flushing money down the drain when you don’t use them. It’s money that could have been in your pocket,but you just weren’t aware of it. By finding these hidden sales and taking advantage of them, not only will you increase your sales and income, but things will start to snowball.

OK… let’s take a look at Hidden Sales broken down into easier terms:

Fact #1: “Once a person buys from you, it’s easier to get them to buy again.” Realize that when a customer is already there and buying, you’ve got to keep selling to them. It is so much easier to sell more to an existing customer than to try to acquire and sell to new customers.

Fact #2: “Most people who leave your site won’t be back unless you get their contact information.” Before a person has a chance to leave your site, tap in to the tricks and techniques available to get them to stay, to get them to take action, or to get them into your funnel so that you can continue to advertise to them.

Once you understand these two facts and you learn to incorporate the hidden sales backend techniques presented to you in this course into your business, your sales will explode.

There’s plenty more to talk about as I have only touched the surface of the opportunity for backend sales to explode your website profits.

Please leave your comments below and tell me what you think.

About The Author

David Glendinning is a business coach and specializes in website design for direct response marketers. Visit his blog and signup free to get response- boosting online web strategies that pull in the orders and pays $$$ into your cash register. To get blog updates, news and more go to Direct Response Website Marketing Tips

Last 5 posts by David Glendinning

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Written by David Glendinning · Filed Under Website Marketing

Comments

2 Responses to “Explode Your Website Profits With Backend Sales”

Dan Waldron on June 12th, 2008 11:16 am

Well said
Matt Hanson on June 12th, 2008 11:40 am

Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

Matt Hanson

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