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Website “Salesmanship in Print”

I don’t spend my whole day copywriting, nor claim to be a website copywriter, but if there is one main element that can really get your website to make more money, it’s…

Delivering the right message, to the right audience at the right time

Here’s what I mean. Imagine one night you have a splitting toothache that will not let you get to sleep… you know… that excruciating pain that you just can’t bear. (yes… I’m talking from experience)

You jump on the computer (remember… you can’t sleep) and type into Google “how to fix a toothache”. Up comes a whole pile of websites all talking about toothache pain.

The first website that you look at talks about the anatomy of the tooth, how decay gets in and starts to attack the nerve… causing you pain.

That’s all well and good… but it ain’t helping the pain that’s hitting your jaw like a jackhammer ripping through concrete.

Not quite the remedy that you want. Mind you, that type of information is typical of the content of many websites. In fact most of it is downright BORING!

Is your website guilty of that!

The next website you look at has this big headline “Get rid of toothache pain in 30 minutes or less”. You read on a little more and it goes into detail of remedies ranging from natural solutions to taking a heavy duty pain relief tablet that you should place on the tooth and let it dissolve.

Which website was most useful to you at that time?

You guessed it! The one that immediately solved your problem… the one that had;

The right message to the right audience at the right time

Think a little about what your website is all about. What problem are you trying to solve? Is the sales copy delivering the right message to the audience that you are trying to market to.

What you should be delivering is what’s referred to as “Salesmanship in Print”. It’s what great copywriters understand. And when applied correctly it will deliver a truck load more cash to your bank account.

When you take your message to the market, it’s complete, vibrant, and aimed to connect with your prospects.

It’s pure salesmanship. No matter what the media … print ads, direct mail pieces, websites, it doesn’t matter. The message remains the same.

And a lot of people don’t get this.

Most website content is all technical gibberish … like they are speaking some kind of different language. There is no connection there, no empathy or under-standing or pure emotion. It’s like they forget they are there to sell!

So get this straight…

When you’re writing website sales copy (you know, a sales piece that’s supposed to sell your product), write the way your target audience speaks. Don’t speak in big complex words… speak the way your target audience speaks.

That’s when you’ll get the connection you need to sell your stuff.

You see… most buying decisions are based on emotion… not logic… and when you connect with use of the right words you will hit your prospects emotional buttons.

You will identify their pain (toothache) and provide the solution (no more pain).

Please leave your comments below and tell me what you think.

About The Author

David Glendinning is a business coach and specializes in website design for direct response marketers. Visit his blog and signup free to get response- boosting online web strategies that pull in the orders and pays $$$ into your cash register. To get blog updates, news and more go to Direct Response Website Marketing Tips

Last 5 posts by David Glendinning

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Written by David Glendinning · Filed Under Website Copywriting