Traditional Website, Online Sales Letters, Blog. Which one Works For You?
How confused are you around this internet stuff? When I talk to my clients I discover that many of them are totally confused about what websites are all about.
You show them a sales letter site (direct response style) and they ask where is the website, you show them a blog and they wonder what that’s all about.
So let’s take a look at what it all means. Which type of website should you be focusing on? What’s the difference between them. Read more
The Biggest Problem I See Website Owners Make!
I pride myself in becoming a Direct Response Marketer. In my 8 or so years in a traditional style of business, some of the greatest gains I had in sales revenue were brought about by simple marketing strategies. In most instances, the strategies did not cost any money, in fact they mostly saved me money.
They were simple methods that were implemented once I understood the basics of direct response marketing. That is, once I understood the emotional aspects that convinced a buyer to do business with me. It was the way we spoke to the client over the telephone, it was the way we constructed our yellow pages ad, our advertisements and the way that we actually asked for the order. Read more
What’s A Direct Response Website?
What’s the purpose of your website? I doubt many website owners have asked themselves this all important question. Take a look around at many of the websites online. Many of them think that they have to showcase their products, give away free information or they could even think that it’s to build a brand name.
That’s RUBBISH!
If you’re a business, the purpose of your website is to SELL something. Forget about anything else. Your website should have ONE main focus. That is, when a visitor comes to your website you should have ONE intended course of action. Read more
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