Website “Salesmanship in Print”
I don’t spend my whole day copywriting, nor claim to be a website copywriter, but if there is one main element that can really get your website to make more money, it’s…
Delivering the right message, to the right audience at the right time
Here’s what I mean. Imagine one night you have a splitting toothache that will not let you get to sleep… you know… that excruciating pain that you just can’t bear. (yes… I’m talking from experience) Read more
Give it Your Best… Your Very Best
I love the Featured Video just opposite… I found this one on someone’s website not too long ago and that night went out and bought the DVD.
The message I want to give to my kids is that whatever you do, whether it be at school or at sport… is to give it your best shot… your very best. Read more
Web Content That Sells!
Spent some time over the last few days checking out some websites, in particular the content… mainly what they say and offer in regards to their product or service.
I was checking whether the words they use are designed to SELL… Apply this test… when you visit a page are you ready to jump in and buy based on the words they use or the offer they present.
Guess what I found… 99% of what I saw couldn’t sell a dollar for fifty cents! Read more
Traditional Website, Online Sales Letters, Blog. Which one Works For You?
How confused are you around this internet stuff? When I talk to my clients I discover that many of them are totally confused about what websites are all about.
You show them a sales letter site (direct response style) and they ask where is the website, you show them a blog and they wonder what that’s all about.
So let’s take a look at what it all means. Which type of website should you be focusing on? What’s the difference between them. Read more
Website Search Engine Optimization
As marketers and in making use of the internet to sell our products and services, we have at least a little understanding of the importance of search engines.
What good’s a website if you don’t have any web traffic? And that’s where search engines come into it.
It’s amazing how many clients I talk to that don’t have a clue about it. They may have a website but when you ask them where they rank in the search engines, many don’t have a clue. Read more
Explode Your Website Profits With Backend Sales
This is the website marketing strategy that many website owners… and website designers… just don’t understand.
And it is the one marketing strategy that will EXPLODE your business profits.
Let’s just take a minute to go back to the biggest mistake website owners make. That is, they go out and spend a small fortune with some technically brilliant “web designer” to create a website that promotes a specific business image… maybe even wins a website “design award”. Fact is though… it does not effectively SELL the clients products or service.
And remember… I want to create a website that SELLS!
Are You a Website Beginner?
I’ve been creating websites for around 5 years now. I’m no “website designer expert” by a long shot… but I do know how to create a website that sells stuff. And I’m becoming a pretty fast learner of the latest Web 2.0 strategies and techniques.
Fact is… there is no school that teaches you how to do this stuff, at least not one that will keep you up to date with the latest technologies out there.
But before I give you an idea how to fast track your own “expertise” in this area, let me tell you a little of my story. Read more
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